Essential Platforms to consider for Influencer Marketing

Want to sky rocket your influencer marketing campaigns? Here at Hellfire Creative, we have a rundown of the essential platforms you need to be making use of to reach the level of success you’re hoping for. Influencer marketing can be incredibly effective at helping you reach potential new customers, as well as acquiring new brand loyalists. However, it can also be a very slow process to begin with, but one that we can help speed up by using the correct platforms as outlined below.

Take a look at the following platforms for kick starting your relationship with a new influencer or brand affiliate. Once all matched up and seeking fresh content… give us a call, that’s where we step in.

Aspire IQ

They don’t just help you connect with influencers, Aspire IQ help you create the content for your influencer campaign. The ‘Creator Collaboration Tool Kit’ is an effective feature that helps you completely map out your campaign, and the sites quick match recommendations is also really handy at helping you wade through the many thousands of influencers they have on file and find the right fit for your project.

Aspire IQ state that their strength lies in the knowledge that “there is a competitive advantage in building your influencer program into a true community. This means building long-term relationships with influencers, giving brands and creators the flexibility to collaborate in any way they see fit, and focusing on developing the tools to manage communities of hundreds, if not thousands, of influencers at any given time.”

It is this sense of community that Aspire IQ have been building since 2013 that really gives this platform an edge. They grew by 400% in 2017 and have continued growing ever since, now boasting over 200 clients among Fortune 500 companies and fast-growing e-commerce brands like Samsung, HelloFresh and The Black Tux.

Famebit

Famebit started life in late 2013 with a mission of connecting popular YouTubers with brands for endorsement opportunities. At the time of its launch, influencer marketing had already proven its worth and bigger brands were starting to invest real money in it. It was the time of the Great Marketing Pivot, when everybody was rethinking their digital marketing strategies to further than basic inbound/content marketing. Platforms and marketplaces were starting to get big, and FameBit focus on video content was a differentiator. Brands could post their campaigns to the platform, with specifics on what they were looking for, and creators sent proposals. Alternatively, brands could seek out creators with specific criteria in mind and invite them to join a campaign.

They got some press, some early traction, and then a million and a half in funding from 5 different investors. That was in June of 2014, and by August they celebrated the milestone of their 1,000th branded video on YouTube—with those first thousand videos translating into $250,000 into the pockets of its creators. By March of 2015, the FameBit was touting it had reached 300 million subscribers. Here, subscribers are people who signed up as brands or marketers looking for influencers. Their website lists companies like Canon, Sony, and Adidas as brands they work with.

Upfluence

Upfluence boasts over 1600 brands currently working with them, as they match brands to suitable affiliates using social media data. Using Upfluence, you can ensure your campaign’s success with advanced analytics. Calculate your ROI, total earned media value, impressions, and reach and view a summary of all media engagements. Keep track of overall campaign performance and individual influencer sales with tracked links and native e-commerce integrations. Upfluence is the AI fan’s go to source for finding an influencer well matched to their already established brand ( and they have over 2 million influencers to choose from).

With Upfluence, you can also pitch your campaigns and get interested influencers to apply directly to you.

Socialbakers

Socialbakers  is a global AI-powered social media marketing company offering a marketing software-as-a-service platform called the Socialbakers Suite. It is used by brands like McDonald's, L'Oreal and Desigual for social media marketing on the likes of Facebook, Instagram and Pinterest.

Social media marketing isn’t about the quick sale, or a one-off ad. It’s a long-term investment, one that can be slow to catch on, but pays back in spades when it does. That’s because, done right, social media marketing is about creating a dialogue between brand and consumer. Influencers are often the middlemen and middlewomen mediating that conversation, and Socialbakers seems to understand this at an intuitive level. Marketing over social media isn’t about how many sales you can create—not at first, anyway. It’s about creating authentic connection with an audience, creating loyalty without a sale, and trusting that that loyalty will pay off in the long run.

That’s a big proposition for an advertising budget, but there’s a reason that nobody’s talking about the value of a print or television ad anymore. That’s because there’s only so far you can go with it. Socialbakers has understood this since its inception, and that commitment to a particular vision of marketing has worked out as well for them as it has for their clients. It certainly helps that this platform was created by an agency seeking the same kind of results they’re offering to users of their software. They clearly know marketing, they clearly understand the vaue of data, and it is definitely worth giving their platform a try.

 These are just our top picks out of a whole bunch of platforms offering very similar services; but for anybody considering using influencers for their Social Media Marketing campaigns, it’s a handy starting point for researching the range of options available to you.

Remember, at Hellfire Creative, our consultations are always completely FREE, so get in touch with us to discuss your requirements. There are lots of sources for finding the perfect influencer for you to work with, but only one direction you need to head in order to then make the content…ours!