Telling Your Brand Story Through Podcasting

Everybody knows that for a video advertisement to be a success, it needs to grab the audience’s attention immediately. It needs to be interesting enough in the opening seconds to sustain interest further, and finish with a strong, clear message. We also know that short, concise adverts are the most effective, and we don’t usually recommend deviating too far away from this formula.

This can sometimes be a real frustration for brands that want to tell their backstory, and share with the audience how their products came to be or the motivation behind setting up their businesses. In many cases, it is simply “too much information” to bombard the audience with, especially when in many cases these backstories, though interesting, aren’t always relevant to the specific product the ad is trying to sell. It’s nice to learn about the people behind the products, and their entrepreneurial journeys, but often, when faced with creating a thirty second advert, the focus has to be elsewhere.

This is sometimes when the humble podcast comes into it’s own. It’s a unique and interesting opportunity to explore the people, ideas, and values underpinning the finished products they sell, in a really effective way.

If your brand has something interesting to talk about, it’s very likely a podcast would be a good content channel for you.

To stand out above the crowd, here are three important points to consider:

1. Work on your editorial tone
Do your brand’s services translate into great human-interest stories or inspirational advice? Creating a podcast celebrating this will ultimately strengthen your brand. Rather than being one big advert for your product, the podcast’s human element will add integrity – more effectively than ‘faceless’ traditional advertising.

2. Be innovative
Podcasting is not expensive in comparison to video marketing. It is also a long-form medium, which allows space for imaginative ideas. Always wanted to release an edgy viral video, but worried it might be a total waste of money? Podcasting is a way to try something different with a much lower risk.

3. Create authority and trust in your brand
Traditional advertising will always have its place, but sometimes it can seem disconnected and ‘faceless’ for the consumer. Give your brand personality; make it have a voice. Industries such as finance and other services are sold on expertise; use your podcast to prove that you’re more than just a catchy marketing campaign.

At Hellfire Creative, our state of the art podcast studios are the perfect setting for getting your channel up and running. Contact us today to come and look round for yourself.