BRANDED CONTENT

Unlike traditional TV advertising, branded video content isn’t designed to sell a product or service directly. The best types of branded content convey a message with original and fun programming that tells a story. A successful video will capture the viewer’s attention early. The content should be authentic and feel related to the brand.

Telling personal stories is a great way to connect with an audience. These personal stories can connect a brand to the viewer using content that touches hearts and minds. Content that leaves a lasting impression and is more likely to be shared.

Often branded content will be seen in a social content stream. Giving the viewer original content or teaching them something can be a great way to hold attention. Branded content campaigns have exceptional longevity, often being rediscovered and shared a long time after being launched.

Retargeting is showing the video to users who have already interacted with your brand in some way. Finally, distribution by shares alone can be very cost effective if the content is compelling enough.