Why you need to use video for social media growth
NOBODY COULD PREDICT HOW MUCH OUR WORLD HAS CHANGED OVER THE LAST FEW YEARS… AND WE ARE NOT JUST TALKING PANDEMICS.
BUSINESSES WERE NOT EXPECTING THE RISE OF APPS SUCH AS TIKTOK DOMINATING POP CULTURE; CHANGING THE WAY BUSINESSES ARE SEEN AND HOW THEY SELL.
You will see a lot more video content in your newsfeeds now than ever before. That’s because social media algorithms are starting to see the impact a short video can have on your audience. They are reacting to the popularity ( a video typically gets ten times more engagement than a text-only post), and so are pushing them further up your newsfeed, making them even more visible. The unprecedented popularity of TikTok, and the short, snappy clips that the platform churns out, has led to the evolution of algorithms across every other platform to look for and celebrate similar content.
In short, posting a 15-second video clip to your feed is an algorithm winner, and sure to give you the best possible audience reach for your page. Put simply: video is your most powerful marketing weapon. It’s going to get you seen/
There are so many ways you could be implementing video to capture your audience’s attention and showcase your brand. Here are a few reasons why video is so useful for businesses:
Tip videos / instructional videos help your audience become informed with your brand or product without bombarding them with text that statistically, many won’t read.
Online videos reduce ad cost with higher quality, higher engagement content.
Video allows you to reach new people through platforms like Tiktok, Instagram, Facebook, Youtube and many more.
You can capture the attention of your audience quicker and easier with video.
Video offers the opportunity to showcase your brand story.
It’s effective in creating brand trust and consumer awareness of your aims and ethics.
Video is only going to become more important as social media platforms like Tiktok continue to rise. It is also becoming harder for businesses to ignore the impact, as those not evolving to this new way of selling are feeling the financial hit. Visibility is the key here, and brands that are not yet utilising a social media presence are missing out on countless opportunities for their products to be discovered by new audiences every single day. Remember: every single reaction to a post you make widens your reach, and grows your audience. Make every post count.
Discover how you can get the most from your social media with Video by following @HellfireCreative.